Let me quickly share it - Time Pressure when Sharing on Social Media

Summary

Photo sharing has become an integral part of social media; many new platforms even prompt their users to share photos under time pressure. Yet, sharing photos can also affect the privacy of individuals in a negative way. In this paper, we investigate the factor of time pressure when sharing on social media in relation to target audiences and photo content. For this, we conducted an online study (N=195) where we simulated time-pressured sharing scenarios with photos containing different sorts of content, including private information and unfamiliar bystanders. Among our results, we show that time pressure can impact sharing decisions even though this is not consciously considered by users. Additionally, we confirm the influence of non-privacy-related influence factors like trust towards the target audience, photo aesthetics, and connection with others. Based on our results, we discuss design implications for photo-sharing prompts to better protect private information and bystanders in social media photos.